The Engagement Scale P2

Creating only long-form content is ineffective if prospects aren't initially willing to engage with it. Begin with straightforward, attention-grabbing content such as graphic images and memes, especially if prospects are already searching for your type of product.

The accompanying illustration depicts how different types of content align with varying levels of prospect attention. Visualise this approach as laying down breadcrumbs, guiding your prospects towards more substantial and detailed content.

Start with simple, easily understandable enticements. Prospects should be able to grasp your message instantly.

Here's the link to the final piece of the puzzle auto-posting Engagement Content in Part 3.